Vox has good SEO. (Or, Google has good spiders)
I just learned today that Google has Google Alerts, which alerts you if there is a new result for any given topic. Which led me to Google my own name, which I do every once in a while to see what comes up. I was surprised to find that this blog was #1 on the list!
Well, I probably shouldn't be, since Google ranks by freshness and seem to have a preference for oft-updated blogs. Still, I was pretty surprised that Google found me so quickly :)